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Mad Hatter Juice

In 2012, Jameson Rodgers and two childhood friends began their journey into the vaping industry with their first company, NEwhere. As their experience as vapers progressed, they began to use more advanced hardware and test more premium e-liquids. This naturally lead them to launching their own gourmet e-juice brand, that would later be known as Mad Hatter Juice. The development process for their first flavor, I love Donuts, focused more on the marketing and customer experience aspect, rather than the e-liquid flavor first. In a sense, it was a process that started backwards from the end product as a whole, going back to the actual flavor. They wanted to focus on creating a memorable customer experience with an extraordinary package and fun experience. After coming out with a few concepts, they decided to go with a donut flavored vape juice, and after many revisions, the product finally launched in the middle of 2015. The initial response was gave them a peek into the future success of their product. Within the first few hours, their first production run of 25,000 bottles was sold out. 
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