Lucy Goods, Inc., established in 2019, is dedicated to creating clean, science-backed nicotine experiences with the mission to help adult smokers transition away from traditional tobacco products. The brand was founded by the cofounders of Soylent David Rentelnm and John Coogan, along with Samy Hamdouche, the former Head of Research at Soylent. Lucy’s product development adheres to two key principles: avoiding the lungs as a vehicle for nicotine and using pure nicotine instead of tobacco leaf. This approach has led to the creation of their innovative, best-selling Lucy Breakers, which feature a crushable flavor capsule and nicotine pouches. Their product line-up also features nicotine gum and lozenges that further support users on their journey to a smoke-free life. By focusing on harm reduction, Lucy is reshaping the future of nicotine consumption, empowering adults to make healthier choices.
